The Basics of Marketing Funnels

Photo by Austin Distel on Unsplash

What is a funnel?

Things are everchanging

Funnel structure

  • Awareness — In this stage the funnel’s objective is to generate awareness about the brand. People start this phase not knowing about the company.
  • Consideration — In this stage the funnel’s objective is to bring people who have seen but haven’t considered buying, to finally consider a purchase
  • Conversion — In this stage the funnel’s objective is to bring the possible customer to a purchase
  • Loyalty — in this stage the funnel’s objective is to optimize the business and to encourage existing clients to repeat their purchase. To increase a brand’s business it is in fact vital to take care of the existing customer base and to use that relation to obtain, other than a returning customer, a customer who advocates for the brand.
  • Advocacy — In this stage the funnel’s objective is to use the customer’s power to go out and promote your brand as a means of potentially generating more revenue.

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Marketing, Mom, Businesswoman

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Karen Ercoli

Karen Ercoli

Marketing, Mom, Businesswoman

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