Facebook Pixel Basics

Photo by Glen Carrie on Unsplash

First of all, what exactly are Pixels?

What are Pixels used for?

What types of Pixels are there?

  • Base Pixel: It’s a piece of code that you put everywhere on the client's assets in order to track customer behavior on them
  • Event Pixel: It’s a pixel that can track different kinds of events. These kinds of pixels are all different and they are used to track specific actions that customers might take on the client’s assets. These pixels can be added to the Base Pixel.
    Usually, an event will trigger with a page visit.
  • Custom Pixel

What do Pixels do?

How to set up Pixels:

The news:

The seasoning effect:




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Karen Ercoli

Karen Ercoli

Marketing, Mom, Businesswoman

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