So, you’re a business looking to implement a SEO strategy and don’t know SEO basics? What is SEO? Here are some SEO Basics. First things first, let me tell you what this stuff is. SEO stands for Search engine optimization and it’s basically a series of instruments that are majorly invisible to the…

Here is a bit of practical info if you're new to Pixels First of all, what exactly are Pixels? Pixels are pieces of code that exist for different platforms like google, Facebook and LinkedIn. These code snippets allow you to track users´ behaviour on your digital assets and are incredibly useful in marketing. In this article, we’ll…

For Newbies During my apprenticeship with FunnelBolt 360, I’m learning so much about social media and about digital marketing. Taking it off the books and into the real world is definitely a huge change. Recently I learned about some tips to make your copy Facebook-friendly and client-friendly as well. Here are 8 tips When writing copy…

The craft of being a Digital Marketer facing iOS 14 Digital Marketing now and Marketing previously, have been accompanied by perpetual change. What are marketing earthquakes? A marketing earthquake is a recurring event that changes the way marketing strategies are built. These kinds of events are always accompanied by some sort of drastic headline claiming “this will be the end”. Since marketers seem to…

For newbies and wannabe digital marketers As my apprenticeship goes ahead, I’m here to share more with you. Let me start out by saying that funnels are an artsy kind of thing, they require creativity and a sense of style. This article is the follow-up to another article I wrote about funnels and here I’m going…

How they work and what you should know Today I had the privilege of following a class with a digital marketing expert who is currently my mentor and hopefully my future employer! Our training today was really high level and about digital marketing funnels. …

How we survived choosing sustainable clothing as a family Usually, you’ll find me writing about the marvelous world of digital marketing but today I deviated to tell you about an experiment or experience I have been involved in for the past year. As the pandemic took over, we were still there: a family of four with me, the mom…

How to place your product by evaluating all the right things — Product Market Fit (PMF) is that thing that is achieved when a company has a product people buy, and it indicates how satisfied the market is with the product the company created. Sometimes, though, there is a great PMF but, still, people aren’t buying our company’s product. Why does this happen? Brian Balfour, one…

At the end of the last February, Italy was closed down because of Covid-19 and I had some free time on my hands, which I decided to use for self-improvement, among other things. While my Australian cousins decided to be part of those people contributing to the possible spread of…